Advertising activity data online – updated daily

BannerTracker works via the Internet and can be used to follow online campaigns. You can use it to draw up lists of and view the online campaigns run on a particular portal or site over a particular period, for a particular advertiser, brand or market segment. The program can go into details on the exact day, portfolio or site. This enables you to compare and analyse the online strategies for individual brands and the profiles of advertisers using the various portals. BannerTracker is updated on a daily basis.

BannerTracker is supplied with information by a spider program, which collects adverts from the most popular Internet sites several times a day. When visiting these sites, the spider program refreshes the main and other pages several times, enabling it to find as many adverts as possible by the end of the day. The spider program currently monitors about 150 Internet sites, which cover topics such as women's internet, business, news, listings, automotive, health and regional focus.

BannerTracker can help to answer the following questions:

• What new brands have appeared on the Internet and where are they being promoted?
• Which industries are advertising most actively on the Internet?
• Which competitor brands or advertisers were active on the Internet during a particular period?
• How have the media mixes used by your competitors changed?
• What advertiser profile does a particular Internet site, portal or portfolio have?

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