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Information, creations, analyses
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Some of TNS media intelligence software focuses on advertising expenditure information; some can be used to search through creative executions. The most up-to-date solutions enable simultaneous presentation of expenditure information with creation and sophisticated analyses of media and advertising markets' trends.
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AdexPlus |
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AdexPlus is capable of handling the aggregated TNS media intelligence advertising expenditure database. It gives you quick and easy access to information on advertisers, brands, market segments, media owners, media agencies and supports.
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AdexSpot
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AdexSpot gives access to highly detailed information on advertising expenditure and occurrences, as well as on television and print sponsorship. It can answer for example the requests concerning the usage of sizes, inserts or merchandising, but also concerning the slogans or spot name of print, outdoor, television and radio advertisements.
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AdexNet |
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Beside all services offered by the AdexPlus and AdexSpot software programs, AdexNet is capable of providing creative execution and the related expenditure or occurrence data at the same time - all from a single, trusted source.
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iMedia |
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iMedia is a web-based database of all relevant creative execution, which has appeared in traditional and new media from 1997 onwards; it is updated on a daily basis. Creations can be retrieved, viewed or download by several searching criteria: media, market segment, advertiser, brand, slogan or keywords or any combination of these.
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KreaTéka |
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KreaTéka categorizes the individual pieces of creation, on the basis of the key visual motifs found in the advertisement. It enables You to check on the innovative nature of your concept, find out whether an advertiser has used a particular visual motif and in what way.
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Weekly activity reports |
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We recommend this service for advertisers wishing to keep abreast of the competition in their market segments, which are particularly active in terms of advertising. By using this service, it is possible to monitor which advertiser is promoting which product with what creative material and intensity in a given segment and during a given week.
With regard to the format in which the advertisement is placed, the weekly activity listings is a special Excel table with links, which shows advertisers' television, print and radio advertising activity for the previous week. It is also possible to see from the table whether a particular advertising campaign is using new or old creative; the advertisements themselves can be viewed by clicking on the links.
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MFpro |
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The MFpro online newsletter is for those clients who in addition to advertising expenditure data need a comprehensive, daily update from across the media and advertising market. An annual subscription ensures access to new advertisements at any given time and to combined advertising and market research data for almost the entire market. This service includes a news section for advertising and media, international data, advertising rate cards going back to 1998 and the most important statistical figures.
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Ad Pendulum |
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Ad Pendulum uses a novel format to present an evaluation of the advertising market. It indicates very effectively the strengths and weaknesses of the individual media or media owners in terms of competing successfully for large advertisers and advertising categories. Effectiveness comes from new indicators, which compare the advertising income to the average importance of a given medium or to its past performance. Graphics based on advertising expenditure help the user to identify the most important missing or existing clients quickly.
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