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| For Advertising agencies |
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Ad Pendulum |
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Ad Pendulum uses a novel format to present an evaluation of the advertising market. It indicates very effectively the strengths and weaknesses of the individual media or media owners in terms of competing successfully for large advertisers and advertising categories. Effectiveness comes from new indicators, which compare the advertising income to the average importance of a given medium or to its past performance. Graphics based on advertising expenditure help the user to identify the most important missing or existing clients quickly.
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AdexPlus |
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AdexPlus is capable of handling the aggregated TNS media intelligence advertising expenditure database. It gives you quick and easy access to information on advertisers, brands, market segments, media owners, media agencies and supports.
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AdexSpot
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AdexSpot gives access to highly detailed information on advertising expenditure and occurrences, as well as on television and print sponsorship. It can answer for example the requests concerning the usage of sizes, inserts or merchandising, but also concerning the slogans or spot name of print, outdoor, television and radio advertisements.
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AdexNet |
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Beside all services offered by the AdexPlus and AdexSpot software programs, AdexNet is capable of providing creative execution and the related expenditure or occurrence data at the same time - all from a single, trusted source.
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iMedia |
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iMedia is a web-based database of all relevant creative execution, which has appeared in traditional and new media from 1997 onwards; it is updated on a daily basis. Creations can be retrieved, viewed or download by several searching criteria: media, market segment, advertiser, brand, slogan or keywords or any combination of these.
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MFpro |
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The MFpro online newsletter is for those clients who in addition to advertising expenditure data need a comprehensive, daily update from across the media and advertising market. An annual subscription ensures access to new advertisements at any given time and to combined advertising and market research data for almost the entire market. This service includes a news section for advertising and media, international data, advertising rate cards going back to 1998 and the most important statistical figures.
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