KreaTéka catalogues the pieces of creative executions on the basis of the visual motifs in the advertisements. With the help of KreaTéka, it is possible to find out which advertisers have used a given visual motif and how. You can also analyse particular creative trends on a given period, either for the entire advertising market or a particular segment.
Print and outdoor advertising from 2002 onwards have been catalogued for the program and the database is being updated on an on-going basis.
You can search KreaTéka not only for a particular visual element (objects, animals, people carrying out given activities etc.), but also by the way in which these are depicted (e.g. reflection, child's drawing, figure of speech, etc.) or by the keywords in the slogan.
TNS media intelligence clients can use this service via the Service Bureau on an ad hoc basis.
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