An occurrence level program, which has all the same functions as AdexPlus, but can also be used to access highly detailed information. For example:
- Who has used inserts, merchandising or cover pages?
- Exactly when and where advertisements appeared for a given brand and in what size?
- Which broadcast and print creative were used during a given period?
AdexSpot also includes sponsorship information on television and in print media.
Similarly to the other Adex programs, AdexSpot provides various options for filtering, sorting and displaying information.
- Searches can be made by media type, by topics (e.g. women's magazines, business publication) or by frequency (daily, weekly, etc.). Alternatively, one or several particular media owner, one or several supports can be filtered as well as selected numbers, days or day parts.
- It is possible to make searches based on a particular advertiser, brand, market segment, slogan or any combination of these factors.
- In addition to track advertising expenditure, there is the option of focusing on the number of times an advertisement was placed, the size, the emplacement of the advertisement and the time slot or the exact time the advertisement was broadcast, among other criteria.
Along with the monthly data dispatch, our AdexSpot clients receive detailed supplementary information on the database itself (e.g. new or discontinued publications or publications, changes to market segmentation or rate card changes for the various media).
Back  |
