Updated on a monthly basis, AdexPlus is capable of handling requests concerning advertisers, brands, market segments, media agencies, media owners and supports. It gives you quick and easy access to information on multimedia advertising expenditure reaching as far back as 1991. In addition to price calculations based on supports' advertising rate card, it also allows you to make price calculations using your own net expenditure estimation. AdexPlus updates are available in the last week of the following month.
Similarly to the other Adex programs, AdexPlus provides various options for filtering, sorting and displaying information.
- Searches are made by media type, by topics (e.g. women's magazines, business publication) or by frequency (daily, weekly, etc.). Alternatively, one or several particular publisher or broadcaster, one or several supports can be selected.
- It is possible to make searches based on a particular advertiser, brand, market segment or any combination of these.
- In addition to track advertising expenditure, there is the option of focusing on the number and the surface of advertisement.
Along with the monthly data dispatch, our AdexPlus clients receive detailed supplementary information on the database itself (e.g. new publications or publications which have closed down, changes to the market segmentation or rate card changes for the various media).
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