AdexNet - the web-based version of AdexSpot - is capable of providing creative material and the related data on adspend, number of adverts, size, etc. at the same time. For example, you can use this program to monitor a particular brand, advertiser or segment in terms of where advertisements were placed (for publications, which issue and on which page and in the case of television and radio, on which day and when, right down to the second), how many times, their size or length and the creative material used.
This program can be used to access highly detailed and sophisticated information, right down to the occurrence level. For example:
- Who has used inserts, merchandising or cover pages?
- Exactly when and where advertisements appeared for a given brand and in what size?
- Which print TV, radio and poster creative have been used during a given period and how does it look?
- Which was the block position of a television spot.
AdexNet also includes sponsorship information on television and in print media.
Similarly to the other Adex programs, AdexNet provides various options for filtering, sorting and displaying information.
- Searches can be made by media type, by topics (e.g. women's magazines, business publication) or frequency (daily, weekly, etc.). Alternatively, one or several particular media owner, one or several supports can be filtered as well as selected numbers, days or day parts.
- It is possible to make searches based on a particular advertiser, brand, market segment, slogan or any combination of these factors.
- In addition to track advertising expenditure, there is the option of focusing on the number of times an advertisement was placed, the size and the emplacement of the advertisement in the case of print advertisements and for television and radio, the time slot or the exact time that the advert was broadcast, among other criteria.
Along with the monthly data dispatch, our AdexNet clients receive detailed supplementary information on the database itself (e.g. new publications or publications which have closed down, changes to market segmentation or rate card changes for the various media).
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