TNS media intelligence monitors advertising in print, television, radio, outdoor, Internet, indoor media and cinema, looks at sponsorship in print and in television. Our solutions help advertisers, advertising and media agencies, broadcasters, publishers to compile analyses and on a given period or market segment, as well as on competitors’ media strategies, a particular campaign or creative trends.

Building blocks for your media strategy

TNS media intelligence not only measures advertising expenditure and tracks creative executions, but also provides support for analysing and using the data. We draw up market analysis and reports, design search programs, and run a service bureau.

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For advertisers and creative agencies

Besides monitoring advertising expenditure and occurrences, TNS media intelligence also compiles and analyses information on creative executions: scanning and analysing by visual key motives advertisements from printed media, from outdoor and free cards, digitising television and radio spots and collecting online advertisements from the most frequently visited websites.

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Beyond statistics

In addition to developing the advertising expenditure and creative information service and related software, over recent years, TNS media intelligence has created products and services which make it easier to analyze the market. This brings our clients one step closer to understanding shifts in the market and paint a complete and accurate landscape of the competitive products.

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Solutions... fast!

Requests for tailor-made analyses and ad hoc demands are fulfilled by our Service Bureau experts, who also respond to questions and comments on using the software programs, the database or on market segmentation.

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Analyses on media exposure for sponsors of sporting events

On request, TNS media intelligence can prepare analyses on sponsor exposure during televised sporting events.

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Print:

• Agricultural magazines
• Auto magazines
• B-to-B magazines
• B-to-C magazines
• Children and youth press
• Computer magazines
• Financial publications
• Gastronomical newspaper
• Interior decorating magazines
• Leasure / Culture
• Medical trade magazines
• Men magazines
• National dailies
• Natural science / Travel
• Other press
• Programme magazines
• Public life press
• Regional dailies
• Riddle magazines
• Sports publications
• Sunday press
• TV guides
• Women magazines

• Cable television
• Terrestrial channels

• Budapest regional stations
• Nationwide stations

• Billboard
• City-light

• Card
• Instore
• Poster

Internet

Cinema