Analyses on media exposure for sponsors of sporting events
On request, TNS media intelligence can prepare analyses on sponsor exposure during televised sporting events.
We can monitor and provide statistics on what kind of platform (e.g. backboards, team strip or sports equipment) a sponsor is present, how many times and for how long, in such a way that they can be easily recognised by the viewer.
Exposure in the print media is also monitored, be it through advertisements related to the sponsorship or articles and photographs in the editorial sections.
