Requests for tailor-made analyses and ad hoc demands are fulfilled by our Service Bureau experts, who also respond to questions and comments on using the software programs, the database or on market segmentation.
The TNS media intelligence Service Bureau provide our clients with a broad spectrum of services:
- The Service Bureau experts meet ad hoc requests from subscribers and non-subscriber clients. They prepare analyses on trends in the media and advertising market and on advertising habits for a given company or in the individual market segments.
- They compile and analyze campaigns (market segment, media mix, visual key motive, slogan, length, expenditure, etc.).
- They guide clients through their research of creative executions, according to market category, advertiser, brand or any other aspect of particular interest to the client.
- If required, data and creative executions from other countries can be obtained through TNS media intelligence's international network.
- The Service Bureau experts deliver accurate proof that a given campaign actually did appear in a publication or on radio or television, as planned.
- They respond to queries from subscribers relating to the use of the software and analysis of the result, as well as helping with any technical problems, which may arise.
- They also arrange training sessions for subscribers on how to use the software programs themselves or any new functions.
Analyses, data and creative executions can be delivered in almost any kind of format (Excel, Lotus, dBase, txt for the data and audio, video, mpg for the spots) and by whichever means the client prefers (VHS, CD, DVD, via Ftp server or e-mail).
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