TNS media intelligence not only measures advertising expenditure and tracks creative executions, but also provides support for analysing and using the data. We draw up market analysis and reports, design search programs, and run a service bureau.
TNS media intelligence tracks advertising on a dozen television channels, 10 radio stations and in almost 300 publications. Information on billboard, city light, indoor media, cinema advertising and the most important Internet portals is provided by the media actors themselves.
Our advertising research team records the advertiser of the product or service being advertised, assigns it to the appropriate market segment and then calculates the price of the advertisement, based on the size, colour, position and the media's own rate card. This information is collected in a vast database; it can later be reorganised or retrieved on the basis of any of the elements recorded.
With the help of advertising expenditure information and analyses advertisers and agencies will be able to manage better their brands' advertising strategies, media owners will receive a tool to present strong arguments to clients and discover new markets.
Advertising Expenditure: relevant services and products
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