In addition to developing the advertising expenditure and creative information service and related software, over recent years, TNS media intelligence has created products and services which make it easier to analyze the market. This brings our clients one step closer to understanding shifts in the market and paint a complete and accurate landscape of the competitive products.
MFpro
The MFpro online newsletter is for those clients who in addition to advertising expenditure data need a comprehensive, daily update from across the media and advertising market. An annual subscription provides access to new creative executions in the biggest market categories, advertising expenditure data for the whole market and combined data from other market research companies' figures and TNS media intelligence advertising revenue figures. This service includes a news monitoring section for advertising and media, international data from countries where TNS media intelligence is present, advertising rate cards going back to 1998 and the most important Hungarian Central Statistical Office (KSH) figures.
Ad Pendulum uses a novel format to present an evaluation of the advertising market. It indicates very effectively the strengths and weaknesses of the individual medium or media owners in terms of competing successfully for large advertisers and advertising categories. Effectiveness comes from new indicators, which compare the advertising income to the average importance of a given medium or to its past performance.
Graphics based on advertising expenditure help the user to identify the most important missing or existing clients quickly.
