Set up in 1991 under the name Mediagnozis, today we are the only company on the Hungarian market providing analyses on advertising expenditure and creative executions across all media.
In June 2004 we joined TNS, one of the leading groups on the international information market and our name changed on TNS media intelligence.

TNS media intelligence offers advertising expenditure analyses, occurrences’ data as well as creative executions to clients in their preferred format and at the required frequency: monthly, weekly, daily or on an ad hoc basis.

Our database organises the entire Hungarian advertising market into some 40 market sectors, 140 categories and more than 700 segments, enabling our clients to obtain analyses on the market and their competitors in precise detail.  Navigation through this vast information resource is provided by tailor-made software developed in-house. Some of this software focuses on advertising expenditure; some can be used to search through creative execution, while other programs can call up data and images at the same time.  The most up-to-date software enables detailed comparisons for individual segments of the media and advertising market to be made.

TNS media intelligence not only measures advertising expenditure and tracks creative executions, but also provides support for analysing and using the data. We draw up market analysis and reports, design search programs, and run a service bureau.

Besides monitoring advertising expenditure and occurrences, TNS media intelligence also compiles and analyses information on creative executions: scanning and analysing by visual key motives advertisements from printed media, from outdoor and free cards, digitising television and radio spots and collecting online advertisements from the most frequently visited websites.

In addition to developing the advertising expenditure and creative information service and related software, over recent years, TNS media intelligence has created products and services which make it easier to analyze the market. This brings our clients one step closer to understanding shifts in the market and paint a complete and accurate landscape of the competitive products.

Requests for tailor-made analyses and ad hoc demands are fulfilled by our Service Bureau experts, who also respond to questions and comments on using the software programs, the database or on market segmentation.

On request, TNS media intelligence can prepare analyses on sponsor exposure during televised sporting events.