TNS media intelligence confirms its leading position in European News Monitoring by acquiring MediaMarket in the Republic of Ireland.
Paris-Dublin, January 11, 2008 –TNS has acquired MediaMarket, Ireland’s premier media intelligence provider, boosting TNS media intelligence’s offering and market share in Western Europe.
Established in 2002, MediaMarket is based in Dublin. The company provides comprehensive media monitoring, measurement and analysis services to Ireland’s leading businesses and organisations. Media Market has a well-diversified base of blue chip corporate clients and PR agencies, including Bank of Ireland, Ulster Bank, Vodafone, BT and Diageo.
David Lowden, TNS Chief Executive, said, “MediaMarket is an excellent company with an outstanding position in the Irish market. Having access to TNS’ international network and expertise will enable the company to offer new and added value solutions to its clients. Through this acquisition, TNS media intelligence reinforces its strong position in Western Europe, where it has established news monitoring operations in five major markets: France, Germany, Russia, Spain and the United Kingdom.”
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