A TNS media intelligence acquisition in Poland
Paris, March 15, 2007 – TNS media intelligence, the leading provider of strategic advertising information, has acquired a majority stake in Expert Monitor, a company specialising in advertising monitoring in Poland. Following its entry into the Polish market, TNS media intelligence will be able to make data available from ten central European countries to international advertisers, advertising and media agencies.
Founded in 1996 by Piotr Slaby and Arkadiusz Drulis, Expert Monitor has become the national standard in its market by providing a unique multimedia tracking service and by using the latest technology. Expert Monitor employs more than 50 people and services both international and local clients.
“Our strategy is to identify and work in markets that show the strongest growth in advertising and Poland is one of these countries. Last year the Polish advertising expenditure grew by 13 %. We carried out this policy successfully in China and Russia at the end of the 90s and have been doing the same in Europe for the past five years. It is essential for our international clients to understand these new markets and to make informed investments” explains Jean-Michel Portier, president and chief executive officer of TNS media intelligence.
“By joining TNS media intelligence Expert Monitor will be able to bring new added value services and a global perspective to our clients.” added Piotr Slaby, President of Expert Monitor.
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