TNS media intelligence strengthens its network by acquiring PressWatch in Germany
September 3, 2007. Paris – TNS media intelligence, a division of global market information provider TNS, has acquired PressWatch Gmbh the reference for media monitoring and evaluation services in Germany, boosting TNS’ offering and market share in Western Europe.
Based in Hamburg, PressWatch Gmbh was founded in 1999 and is well known for its high quality information service and cutting-edge technologies. Since its launch, the company has covered several sectors as IT and Automobile. The company operates a highly focused set of products: digital clippings coming from over 1,000 print publications, monitoring of online media sites (7,000 national and international), media response analysis and sponsoring evaluation.
Jean-Michel Portail, Managing Director of TNS media intelligence Europe, commented “Through the acquisition of PressWatch Gmbh in Germany, TNS media intelligence strengthens its worldwide network and reinforces its strong position in Western Europe. We are now present in 24 countries including France, the UK, Spain, Germany, Finland, Denmark, etc. This international presence enhances our ability to deliver a daily and proactive multi-media monitoring service to our global accounts.”
Jörg Kramer, Managing Director of PressWatch said: "PressWatch is No 1 in delivering international news monitoring services in Germany. Being a part of a strong international group will strengthen this position and will allow us to offer new and competitive solutions to our clients."
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